ABOUT US
Redefining What Wealth
Means for Women
Money isn’t just about earning, it’s about creating freedom, peace, and choice.
At HerMoneyPath, we believe every woman deserves to feel confident, informed, and in control of her financial journey.
We transform complex financial ideas into stories that inspire change, connecting strategy with soul.
This is where women reclaim their voice in the conversation about money.
Our Mission
Empowering Women to Build Wealth With Confidence
What Makes Us Different
Finance Meets Emotion, And That Changes Everything
We don’t just teach finance.
We translate life through the lens of money, and money through the lens of life.
Here’s what makes HerMoneyPath unique:
1. Emotional intelligence first
Because understanding money begins with understanding yourself.
2. Research with empathy
Every article is reviewed by specialists to ensure clarity and truth.
3. Inclusive, real, and human
We write for every woman, not just experts or investors.
4. Education before monetization
We share tools and affiliate links only after testing and trusting them.
Knowledge is freedom, and every woman deserves both.
Our Editorial Promise
Truth, Transparency, and Trust
Everything you read here follows three simple principles:
* Integrity: No hidden agendas. Every recommendation is disclosed.
* Accuracy: Content is data-based and reviewed by qualified experts.
* Accessibility: Written for real life, not financial jargon.
We’re compliant with FTC and ADA standards, and our content is purely educational.
Some links are affiliate-based, but our priority will always be trust before commission.
When women trust information, they transform their financial future.
Meet the Founder
Déborah Sandy - Founder & Editor-in-Chief
A strategist, storyteller, and advocate for women’s independence.
Déborah built HerMoneyPath to make financial education simple, beautiful, and emotional, a space where women feel safe to learn and grow.
“Money isn’t about control, it’s about creation. Every choice we make shapes the story we tell about ourselves.”
She leads the creative and editorial vision, combining marketing expertise with purpose-driven storytelling that empowers modern women to own their financial voice.
Our Editorial Team
Fábio Affonso - PhD in Business Administration (USP)
Professor and researcher focused on management, economics, and behavioral finance.
Brings a strategic, real-world perspective to every guide on wealth, leadership, and growth.
“True confidence comes when knowledge becomes part of who you are.”
André Assi - PhD Candidate in Philosophy (USP)
Expert in philosophy, geography, and history.
Explores how culture, time, and thought influence our perception of money and success.
“Every financial choice is also a moral and emotional one.”
Denise Sanny - MSc in Nuclear Energy Aplications (IPEN/USP)
Scientist specializing in environmental and energy studies.
Brings precision and objectivity to data-based articles about sustainability and responsible consumption.
“Every number tells a story, if you know how to read it.”
Our Vision
Building a Global Movement for Women’s Financial Wellbeing
We see a future where women don’t fear financial conversations, they lead them.
A future where education, independence, and emotional balance coexist.
HerMoneyPath is growing beyond articles, into a living ecosystem of education and empowerment.
Our Core Values
What We Stand For
Empathy before judgment
We know money can be emotional, and that’s okay.
Knowledge before profit
We educate before we monetize, always.
Transparency before influence
We’re honest about our partnerships and sources.
Accessibility before prestige
Everyone deserves to understand finance, no matter where they start.
Because empowerment begins when truth meets compassion.